Evan Williams Flavors

Social Style Guide Development, Content Ideation, Highlight Icon Creation, Newsletter Design

Evan Williams Flavors recently launched their own Instagram page in order to provide some separation from the Evan Williams Bourbon Brand while still bringing some of that overarching brand voice through. With that in mind, I teamed up with an Art Director on my team and we created the Social Style Guide for Evan Williams Flavors by combining a vibrant colorful world with textured bourbon cues sprinkled in. When launching the Evan Williams flavors grid a team and I did an exploratory on the best way to mix these elements and landed on a checker board approach. This approach gives us the ability to do colorful stylized studio shots while still adding in the lifestyle and bourbon cues to the page.

I was also tasked with creating the color story for the brand that spilled over into things like the newsletter design as well as the highlight icons that appear on the brands Instagram page. The goal was for the icons to be fun, graphical, and easy to understand what they represent.