Baileys
Art Direction, Content Creation
Baileys recently launched Chocolate as a new permanent flavor and we were tasked with creating a new look and feel for the flavor that felt more sophisticated and different from the content of Original Baileys and it’s limited time offering flavors. I developed a look and feel for the social content and created storyboards/shot lists for a production to capture content for the brand for both teasers and future content. My approach to the look and feel was slightly minimal to play up the sophistication but add pops of color through the flavors secondary colors to give a more fun, vibrant mood back to the brand.
Teaser Content:
Agency: VaynerMedia
Creative Director: Danny Mota
Associate Creative Director: Jody Godwin
Art Director: Ana Greik
Copywriter: Jody Godwin
Director: Rav Carlotti
Food & Beverage Stylist: Dena Winter
